Old-fashioned processes are well-known, easily manageable, but they tend to bring old results as well. Old-fashioned methods, decreasing customers’ base, misidentification of customers’ needs and their dissatisfaction lead to the decrease of company’s profit. Obviously, the world is developing rapidly and the only way to succeed is to create new business decisions. Clarification and justification of customers’ needs, close communication, increasing customers’ base and growing profit is the result of successful and modern decisions.
New strategic decisions of marketing and sales are needed for companies which aim to be on top. Closed loop marketing (CLM) is a marketing strategy part which collects information about a client with the help of feedback process. Then CLM is used to ensure productivity of ongoing communication. Closed Loop Marketing should be integrated to the management strategy of clients’ relationship in every company as it helps to set target audience and to form the most attractive decisions to every client. Segments of potential clients might vary according to their age, educational direction, work experience and specifics, tendency to change products and relationships with competitors. Understanding of needs and requests of every segment is vital when you offer a service or provide information. In this way, your clients will get the accurate message.
CLM module Cluum – tool which provides better results of sales and marketing. Cluum module turns presentation into an attractive and informative deal. Interactive presentations improves the direct communication with a client, fixes and holds client’s attention and lets to get to know him/her better as well.
The main purpose of Cluum is not to change the direct communication but to supplement and reinforce it. Cluum helps you to identify needs of every customer and to communicate the most important information to a specific segment. This allows you to save company’s time and financial resource. This module also helps you to inform clients better about products presented, make a better impression and form further marketing actions in order to expand a part of market already covered.
Advantages of Cluum module:
Cluum helps you to identify needs of every customer and to communicate the most important information to a specific segment. This allows you to save company’s time and financial resource. This module also helps you to inform clients better about products presented, make a better impression and form further marketing actions in order to expand a part of market already covered.