Old-fashioned processes are well-known, easily manageable, but they tend to bring old results as well. Old-fashioned methods, decreasing customers’ base, misidentification of customers’ needs and their dissatisfaction lead to the decrease of company’s profit. Obviously, the world is developing rapidly and the only way to succeed is to create new business decisions. Clarification and justification of customers’ needs, close communication, increasing customers’ base and growing profit is the result of successful and modern decisions.

New strategic decisions of marketing and sales are needed for companies which aim to be on top. Closed loop marketing (CLM) is a marketing strategy part which collects information about a client with the help of feedback process. Then CLM is used to ensure productivity of ongoing communication. Closed Loop Marketing should be integrated to the management strategy of clients’ relationship in every company as it helps to set target audience and to form the most attractive decisions to every client. Segments of potential clients might vary according to their age, educational direction, work experience and specifics, tendency to change products and relationships with competitors. Understanding of needs and requests of every segment is vital when you offer a service or provide information. In this way, your clients will get the accurate message.

CLM module Cluum – tool which provides better results of sales and marketing. Cluum module turns presentation into an attractive and informative deal. Interactive presentations improves the direct communication with a client, fixes and holds client’s attention and lets to get to know him/her better as well.

The main purpose of Cluum is not to change the direct communication but to supplement and reinforce it. Cluum helps you to identify needs of every customer and to communicate the most important information to a specific segment. This allows you to save company’s time and financial resource. This module also helps you to inform clients better about products presented, make a better impression and form further marketing actions in order to expand a part of market already covered.

Advantages of Cluum module:

  • Combination of personal contact and interactive presentation gives the best sales results
  • Better accessibility and improved bond with clients
  • Clients get a stronger impression about a product with the help of interactive presentations, documents, videos and various pictures
  • During presentation, clients can get scientific, technical and specialized information in the most reasonable and convenient way possible
  • Interactive functions applied – questionnaires and other mechanisms of feedback in order to reach closer communication with clients
  • Analytical tools are used in order to evaluate slides which reflect the most attractive profit indexes of investments
  • Client can choose to get the whole presentation or just a part of it
  • Centralized management of content and easy accessibility for all representatives of a company
  • Integration with any system of CRM and access on the internet.

Cluum helps you to identify needs of every customer and to communicate the most important information to a specific segment. This allows you to save company’s time and financial resource. This module also helps you to inform clients better about products presented, make a better impression and form further marketing actions in order to expand a part of market already covered.

Material preparation

  • Presentation material is prepared. You can use text, images, charts, video material.
  • Material integration

  • Information is transferred to the Cluum system.
  • Presentation is added to interactive details: questions-answers (one answer, few possible answers, prioritization), interactive charts (pie charts, scales), moving texts and images, 3D and animation.
  • Analysis tools preparation

  • Reports are formed in this period according to previous interactive elements and models. Later data is automatically transferred to a model of report formed.
  • Collected data is automatically transferred to the formatted report layout.
  • Demonstration

  • During a presentation, material is not only shown visually but information about client’s answers is also gathered.
  • Analysis of results

  • Accumulated data analysis is given in accordance with analysis tools prepared.
  • Accumulated information in reports about the presentation prepared, client’s interest, time spent etc. allows you to make more effective decisions.
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